ABOUT

Hi, I’m Blair Bouchard a marketer and designer with 19 years of experience crafting modern, high-performing brands and websites that help businesses stand out. My passion lies in creating digital experiences that are not only visually stunning but also user-friendly and results-driven.

Based in Canada

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My Experience

19+

Years of Experience

erakraft

Founder

01/26 – Present

growth leadership firm delivering CMO-level strategy and hands-on execution for startups and SMBs.

erakraft

Founder

01/26 – Present

Growth leadership firm delivering CMO-level strategy and hands-on execution for startups and SMBs.

Insider Playbooks

Founder

11/25 - Present

A SaaS membership platform that provides e-commerce marketers with actionable insights and tools to scale DTC brands.

Insider Playbooks

Founder

11/25 - Present

A SaaS membership platform that provides e-commerce marketers with actionable insights and tools to scale DTC brands.

Harley Oliver

Strategic Lead

03/20 - 01/26

Ran end-to-end brand development and marketing leadership for clients from research and positioning through full-funnel marketing execution, contractor coordination, and performance analytics.

Harley Oliver

Strategic Lead

03/20 - 01/26

Ran end-to-end brand development and marketing leadership for clients from research and positioning through full-funnel marketing execution, contractor coordination, and performance analytics.

Silence Agency

President & Founder

08/16 - 03/20

Founded and led full-service digital agency, developing brand strategy, identity, and content for clients while managing agency operations including client relations, project scoping, and creative team coordination.

Silence Agency

President & Founder

08/16 - 03/20

Puma

Sales Representative

05/15 - 07/16

Managed sales and merchandising for a territory of 80+ retail accounts across fashion, lifestyle, and sport categories.

Puma

Sales Representative

05/15 - 07/16

Managed sales and merchandising for a territory of 80+ retail accounts across fashion, lifestyle, and sport categories.

Ampersand Co.

Co-Founder / VP of Marketing

03/12 - 04/15

Co-founded lifestyle sales and marketing agency in the fashion and retail space and led all creative direction, web presence, go-to-market strategies and sales systems development.

Ampersand Co.

Co-Founder / VP of Marketing

03/12 - 04/15

Co-founded lifestyle sales and marketing agency in the fashion and retail space and led all creative direction, web presence, go-to-market strategies and sales systems development.

MXA Magazine

Founder & Editor

03/07 - 03/12

Launched a digital motocross magazine and content platform focused on industry culture, events, and products.

MXA Magazine

Founder & Editor

03/07 - 03/12

Launched a digital motocross magazine and content platform focused on industry culture, events, and products.

ABOUT

ABOUT

ABOUT

Hi, I’m Blair Bouchard a marketer and designer with 19 years of experience crafting modern, high-performing brands and websites that help businesses stand out. My passion lies in creating digital experiences that are not only visually stunning but also user-friendly and results-driven.

My Experience

erakraft

erakraft

Insider Playbooks

Insider Playbooks

Harley Oliver

Harley Oliver

Silence Agency

Silence Agency

Puma

Puma

Ampersand Co.

Ampersand Co.

MXA Magazine

MXA Magazine

My Tech Stack

Framer

Webflow

Lovable

Lovable

Shopify

Lovable

Relume

Eleven Labs

Eleven Labs

Eleven Labs

Figma

Adobe

Claude

Midjourney

Midjourney

OpenAI

OpenAI

Midjourney

OpenAI

Notion

Intercom

Intercom

Slack

Slack

Intercom

Slack