ABOUT

ABOUT

ABOUT

Hi, I’m Blair Bouchard a marketer and designer with 19 years of experience crafting modern, high-performing brands and websites that help businesses stand out. My passion lies in creating digital experiences that are not only visually stunning but also user-friendly and results-driven.

Based in Canada

My Experience

19+

Years of Experience

erakraft

Founder

01/26 – Present

growth leadership firm delivering CMO-level strategy and hands-on execution for startups and SMBs.

erakraft

Founder

01/26 – Present

Growth leadership firm delivering CMO-level strategy and hands-on execution for startups and SMBs.

Insider Playbooks

Founder

11/25 - Present

A SaaS membership platform that provides e-commerce marketers with actionable insights and tools to scale DTC brands.

Insider Playbooks

Founder

11/25 - Present

A SaaS membership platform that provides e-commerce marketers with actionable insights and tools to scale DTC brands.

Harley Oliver

Strategic Lead

03/20 - 01/26

Ran end-to-end brand development and marketing leadership for clients from research and positioning through full-funnel marketing execution, contractor coordination, and performance analytics.

Harley Oliver

Strategic Lead

03/20 - 01/26

Ran end-to-end brand development and marketing leadership for clients from research and positioning through full-funnel marketing execution, contractor coordination, and performance analytics.

Silence Agency

President & Founder

08/16 - 03/20

Founded and led full-service digital agency, developing brand strategy, identity, and content for clients while managing agency operations including client relations, project scoping, and creative team coordination.

Silence Agency

President & Founder

08/16 - 03/20

Founded and led full-service digital agency, developing brand strategy, identity, and content for clients while managing agency operations including client relations, project scoping, and creative team coordination.

Puma

Sales Representative

05/15 - 07/16

Managed sales and merchandising for a territory of 80+ retail accounts across fashion, lifestyle, and sport categories.

Puma

Sales Representative

05/15 - 07/16

Managed sales and merchandising for a territory of 80+ retail accounts across fashion, lifestyle, and sport categories.

Ampersand Co.

Co-Founder / VP of Marketing

03/12 - 04/15

Co-founded lifestyle sales and marketing agency in the fashion and retail space and led all creative direction, web presence, go-to-market strategies and sales systems development.

Ampersand Co.

Co-Founder / VP of Marketing

03/12 - 04/15

Co-founded lifestyle sales and marketing agency in the fashion and retail space and led all creative direction, web presence, go-to-market strategies and sales systems development.

MXA Magazine

Founder & Editor

03/07 - 03/12

Launched a digital motocross magazine and content platform focused on industry culture, events, and products.

MXA Magazine

Founder & Editor

03/07 - 03/12

Launched a digital motocross magazine and content platform focused on industry culture, events, and products.